Healthy Start

29 December 2025

If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk.

If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. Your benefit will be added onto this card every 4 weeks.

You can use your card to buy:

• Plain liquid cow’s milk
• Fresh, frozen, and tinned fruit and vegetables
• Fresh, dried, and tinned pulses
• Infant formula milk based on cow’s milk

You can also use your card to collect:

• Healthy Start vitamins – these support you during pregnancy and breastfeeding
• Vitamin drops for babies and young children – these are suitable from birth to 4 years old

Healthy Start vitamins can also be collected from our Health Family Hubs, please contact your local single point of contact for collection details.